How to Put Together a Link Building Strategy -

10 Mar 2010

How to Put Together a Link Building Strategy

Writing by Nick Stamoulis

Most of you understand that marketing a business or website is important and with that comes the need for some sort of plan to get the job done. Don’t just try to store the plan in your head. Write it down and visualize it so you can better understand what it is that you are up against. Pull up a fresh excel worksheet and let’s get started.
Start by creating a 12 month outline for your link building plan. This way you can visualize what is coming up ahead and make changes whenever necessary. You will most likely make some sort of changes at some point throughout the year. Ask yourself what type of press release marketing you want to do for the year. List all the distribution sources and which one you prefer to take. Check off which months you want to launch that effort in and also if possible topics you might want to announce if you don’t have any real newsworthy items happening at that specific time. Below that do the same for any article marketing you are planning to do. Remember that when you scroll down each month you want to have a variety of items you are doing that particular month so don’t just focus on one effort and beat it into the ground. You want to make sure your approach is highly diverse with a strong emphasis on really branding your business online. It is important that each month you find some sort of niche industry site you can become a part of. The niche sites will be important for your link building and also for generating highly targeted website traffic over to your website.

After you have finalized these three areas in your link building strategy you will want to concentrate on a handful of profiles you can list your business in that could potentially bring in a new possible client or even just a visitor to your website who might be curious. You can see that we are diversifying the approach which is exactly what you want to do at all times when marketing your business on the internet. If you find an area online that brings over more than usual traffic and exposure it is important to hang out there but don’t neglect other possible locations that could bring in just as many new clients or customers. Write out your strategy like this and it will create a much clearer picture for you to visualize what it is going to be going on with your website.

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